Pay Per Click Advertising Services For Attorneys
Investing in a Pay Per Click Ad management specialist will most likely save you more money than doing it yourself.
Save your time and your money by hiring a legitimate professional even if it's not with me.
Below I go through the steps of setting up a successful Pay Per Click Ad Campaign.
Pay Per Click (PPC) ads are not a set price. PPC costs are based on a auction system. google ads are the most popular and probably the most effective.
Google weighs many factors when deciding the costs of ads you will pay.
Google's goal is to make money but the also have to safeguard their reputation. So relevance of ads to the keyword is very important to them.
If your campaign, keywords, ad copy and audience are highly relevant to one another you will pay less per click.
Experience in the nuances of running and ad campaign are where you can spend less for more effective ads that convert more leads.
Pay Per Click Advertising is one of the most popular and instantly profitable forms of advertising online.
Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.
Step 1. Audit.
Before we get started, we need to understand exactly who we're trying to target, what they might be interested in and how they might respond to certain things.
Our first step is to always run a comprehensive audit.
This will allow us to build a list of optimized keywords and to zero-in on your most profitable target audience(s). We use industry-leading tools to discover your potential customer's online activities, interests, and specific demographics. We deep-dive into your website and online presence to assess not only what works well, but also where there are opportunities for improvement.
The list of relevant keyword and web research will be saved in Google Sheets and shared with you, for your viewing and approval.
Step 2. Defining Goals.
No brand, product, industry, or campaign is the same.
We will work with you to define achievable goals and measure the effectiveness of our campaign against those goals with meaningful KPIs whether it be Cost per Click (CPC), or Cost per Acquisition (CPA).
If our audit reveals that you don't have a clear point of conversion on your site, we will work with you to build landing pages to achieve that (utilizing our keyword research) and tailor our campaigns to that outcome.
As we go forward, results will be provided in monthly reporting.
Step 3. Starting Your Ads.
Based on your keywords, targeting and goals, we will create search-based advertising to be distributed across the chosen networks.
These ads will encompass keywords/phrases, snappy marketing copy and professionally created visuals to catch your customer's eye. We will include site links, call extensions, callouts, and more to maximize ROI.
Before distribution, all advertising materials will be provided to you for approval before being launched.
Step 4. Management.
On a monthly, weekly, or daily basis, our PPC experts will access and optimize your campaign. This may include removing underperforming ads/keywords, testing new ads/keywords and adding negative keywords to reduce budget waste and improve quality score.
Every month we will email you a snap-shot of where your campaign is, that months conversions and other metrics (vs the previous month) and a list of the optimizations we have made.
We will also let you know which keywords are performing the best so that you can reflect that information in your landing pages and other marketing materials.
It will take around 10 days to get your first set of ads live.
Case Study | Rivera Law, LLC.
Rivera Law, LLC needed a new website. I built that for them in 2014. A few years later in 2017 Rivera Law, LLC decided they were in a position to focus on growth. We developed a monthly partnership to this day.
We work closely together month by month creating, implementing and improving content marketing, search engine optimization and pay per click advertisement campaigns.
More than 90% of my monthly marketing and advertising partners have been working with me 'month to month' for more than 3 years.
All of them hired me to build their websites.
Grow the company through online marketing including search engine optimization, content creation, pay per click advertisements and social media marketing. Establish the brand as the authority in the local area and generate client leads while staying within budget.
In 2018 Rivera Law, LLC doubled production and continues to grow through 2019. We are expanding content and ranking for more than 30,000 impressions per month.